Click-through rate (CTR), explained

Click-through rate is the share of people who clicked your result after seeing it: clicks divided by impressions.

Why it matters

CTR is a quick check on how attractive your search result is. A low CTR at a good position often means your title or description doesn’t match what people are looking for.

How to improve it

Use the words customers use, not internal jargon, in your page titles.
Add your location and a clear benefit.
Keep your Google Business Profile complete; for local searches it often appears above websites.

Where to see it

Bloomize shows CTR for your site and for each top search, from Search Console.

Helpful resources

Trusted guides from the source, if you want to go deeper.

What are impressions, position and clicks?support.google.comGoogle’s own definitions for Search Console numbers.
Search Console Performance reportsupport.google.comWhere these numbers live in Search Console.

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