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Glossary

Engagement rate, explained

In Google Analytics 4, engagement rate is the share of sessions that were “engaged”: they lasted longer than 10 seconds, had a key event, or viewed at least two pages.

Why it matters

It replaced bounce rate as the main quality signal in GA4. A low engagement rate on an important page often means visitors didn’t find what they expected, or the page was slow on their phone.

How to improve it

  • Check the pages with the most visitors and the lowest engagement first.
  • Make sure the page answers the search that brought people there.
  • Test phone speed; see Core Web Vitals.

Where to see it

Bloomize shows engagement for your site and top pages, from Google Analytics.

Helpful resources

Trusted guides from the source, if you want to go deeper.

Related terms

Key events (conversions)A key event is an action on your website that matters to your business, such as…Read →Core Web VitalsCore Web Vitals are three Google measures of how a page feels to use: loading (LCP),…Read →Click-through rate (CTR)Click-through rate is the share of people who clicked your result after seeing it: clicks divided…Read →

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