Get a free check

Home › Glossary › Cost per lead

Glossary

Cost per lead, explained

Cost per lead is what you spend on advertising divided by the number of leads (calls, forms or bookings) it brought in.

Why it matters

It is the simplest way to judge ads. Compare it with what a customer is worth to you; our calls value calculator helps you estimate that.

How to improve it

  • Make sure leads are tracked as conversions, or the number will be wrong.
  • Compare campaigns by cost per lead, not by clicks.
  • Pause searches that spend money without leads.

Where to see it

Bloomize shows spend, leads and cost per lead from Google Ads on the Growth plan and up.

Helpful resources

Trusted guides from the source, if you want to go deeper.

Related terms

Key events (conversions)A key event is an action on your website that matters to your business, such as…Read →Click-through rate (CTR)Click-through rate is the share of people who clicked your result after seeing it: clicks divided…Read →Impressions vs clicksAn impression is counted when your website appears in someone’s Google search results; a click is…Read →

Try Bloomize free

See your own numbers in five minutes.

14-day free trial. Read-only access, cancel anytime before the trial ends and pay nothing.

Start my 14-day free trial
Get a free check