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Solid Care Hospice Project

INDUSTRY

Health

STATUS

Ongoing

LOCATION

United States

WEBSITE

tophospicecare.com

Solid Care Hospice Case Study

Case Study: Digital Marketing Strategy for Solid Care Hospice

Solid Care Hospice is a leading provider of compassionate hospice care services across Los Angeles County and its surrounding areas. Dedicated to enhancing the quality of life for patients and their families, It focuses on delivering expert end-of-life care tailored to individual needs. Its commitment to exceptional service has made it a trusted name in the healthcare industry.

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Our Expertise

01

Solid Care Hospice approached us with a clear vision to enhance their digital presence while meeting key business objectives. These included:

  • Link Building: Strengthening their domain authority through high-quality backlinks to improve search engine rankings.
  • UX Optimization: Refining their website experience to make it more user-friendly and accessible for patients and families seeking hospice care.
  • Press Releases: Enhancing visibility and brand credibility by announcing new services and achievements through professional press releases.

02

To address Solid Care Hospice’s goals, we crafted a comprehensive digital marketing strategy that balances technical SEO improvements, user experience enhancements, and impactful communication campaigns.

UX Optimization

We initiated this campaign with an in-depth UX audit of Solid Care Hospice’s website. Our focus was to ensure the website is:

  • Intuitive and Simple: Redesigning navigation to guide users to key information with ease.
  • Accessible: Implementing usability updates, such as optimized fonts and responsive design, to cater to all visitors.
  • Emotionally Supportive: Reshaping the content flow to provide comfort and clarity for families seeking hospice care during sensitive times.

These structural improvements serve to reduce bounce rates and ensure prospective clients can easily find the support they need.

Link Building

To elevate Solid Care Hospice’s domain authority, we implemented a structured link-building campaign. This included:

  • Outreach to trusted healthcare blogs and industry-specific websites to secure high-quality backlinks.
  • Creation of informative and shareable blog content that naturally attracts inbound links.
  • Incorporation of local SEO practices to target Los Angeles County, ensuring improved rankings in location-based searches.

By focusing on relevance and authenticity, we aim to build a robust online reputation for the Solid Care Hospice platform.

Press Release Distribution

To boost their credibility and engage their audience, we crafted professional press releases aimed at highlighting:

  • Milestones and achievements of Solid Care Hospice.
  • Announcements regarding new care services or community initiatives.
  • Educational content to enhance awareness about end-of-life care.

Distributing these press releases through top-tier healthcare publications strengthens their positioning as a trusted authority in the hospice care industry.

03

Although this is an ongoing project, we’ve already completed the UX audit phase and are laying the foundation for continued improvements in various areas, including:

  • Local SEO: Targeting Los Angeles and nearby locations to dominate hospice care-related searches.
  • Link Building: Developing a steady stream of quality backlinks to enhance search visibility.
  • User Experience: Implementing core web updates to ensure a seamless visitor experience.
  • Press Releases: Creating a steady flow of media engagement for better recognition in the healthcare sector.

These early initiatives have led to smoother site navigation and stronger user engagement metrics, which we are monitoring closely to refine further.

04

Our partnership with Solid Care Hospice is just beginning. Over the next project phases, we will:

  • Expand ongoing link-building efforts to capture a broader audience.
  • Further, improve page load speeds and prioritize mobile-first indexing to enhance visibility and usability.
  • Develop targeted Google My Business (GMB) strategies for improved visibility in local searches.

Our tailored approach ensures continuous progress, aligning with Solid Care Hospice’s mission to offer compassionate care and support.

05

For healthcare providers like Solid Care Hospice, an optimized digital presence is essential in reaching and connecting with needy families. With a holistic digital marketing strategy, from seamless UX design to powerful link-building and press releases, we’re committed to helping Solid Care Hospice achieve long-term growth and maintain its position as a leader in hospice care.
Are you interested in how this multifaceted strategy could work for your healthcare business? Contact our team to explore how we can help you grow your digital presence.

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