GOAT Global is a premier cannabis lifestyle destination in the heart of Westwood, Los Angeles. Known for curating a best-in-class retail experience, GOAT Global caters to true cannabis connoisseurs with offerings that include a state-of-the-art dispensary, delivery services, and a luxurious lounge for consumption.
Despite excelling at providing a high-quality in-store and customer experience, the challenge for GOAT Global lay in increasing their online visibility and driving more local traffic to their digital platforms.
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GOAT Global was facing difficulties in achieving optimal visibility in local search results. While their physical presence in the cannabis industry was well-established, their online presence didn’t fully reflect their reputation for excellence. The team at GOAT Global aimed to attract more local customers through improved Local SEO strategies. Their objective was to rank higher in local search queries, outperform competitors, and gain foot traffic, online orders, and engagement in their targeted neighborhood of Westwood.
Key challenges included:
Limited visibility in relevant local Google searches.
Intense competition from nearby dispensaries.
A need for stronger off-page SEO efforts to boost domain authority and online presence.
To achieve these goals, GOAT Global partnered with Bloomize, a trusted expert in Local and Off-Page SEO for lifestyle businesses.
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Bloomize developed a comprehensive strategy focused on Local SEO and robust off-page optimization to tackle goatglobal.com's challenges. This involved the following key steps:
Bloomize ensured goatglobal.com’s information (NAP - Name, Address, Phone Number) was accurate and consistent across all major directories, including Google My Business, Yelp, and cannabis-specific directories like Weedmaps. Enhanced profiles included high-resolution visuals, engaging descriptions, and up-to-date hours of operation to improve first impressions in local searches.
To boost authority and rankings, Bloomize created high-quality citations in trusted directories and built a network of backlinks from relevant cannabis and lifestyle blogs. Partnerships with industry-specific websites further solidified goatglobal.com’s position as a key player in the cannabis industry.
Bloomize implemented a plan to encourage positive customer reviews, particularly on Google My Business and Weedmaps. By leveraging email and in-store incentives, goatglobal.com gained authentic, glowing reviews that helped boost their local credibility.
Bloomize worked on creating compelling, localized blog posts, keyword strategies, and event coverage to highlight GOAT Global’s unique offerings. Optimized content targeted high-value keywords such as “Westwood cannabis dispensary” and “best consumption lounge in LA.”
A deep analysis of local competitors allowed the team to identify opportunities and gaps in the market. This ensured that GOAT Global had a clear local SEO advantage, particularly when it came to highlighting features that competitors lacked, like luxury lounges or same-day delivery.
03
Through the combination of Bloomize’s strategic efforts, GOAT Global observed significant improvements, including:
A 45% increase in website traffic from local searches within the first three months.
A top-three local pack ranking for keywords such as “Westwood cannabis dispensary” and “cannabis lounges near me.”
A surge in online orders, with a 30% lift in delivery service usage after optimizing Weedmaps and Google My Business profiles.
Over 120 new Google reviews, raising the average rating to 4.9 stars, significantly enhancing trust and social proof.
Greater in-store foot traffic as more local customers discovered GOAT Global through improved online visibility.
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GOAT Global’s enhanced local online presence not only closed the gap between their stellar retail experience and their digital visibility but also positioned them as the go-to destination for cannabis enthusiasts in Westwood. With a stronger foothold in local search results and a bolstered sense of community engagement, GOAT Global now stands out in a competitive landscape, embodying their vision of creating the ultimate cannabis lifestyle destination.
